The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Rankings
North America
Client
Title
Category
Award
Points
From Beer to Entertainment
Agency: FCB / New York + AB InBev - Michelob Ultra
Client: AB InBev / Michelob ULTRA
Category: Penta Pencil
Points: 150.00
Spreadbeats
Agency: FCB / New York
Client: Spotify
Category: Best of Branded Entertainment
Points: 90.00
Wendy's Enters The Chat
Agency: VML / Kansas City + The Wendy's Company / Dublin OH
Client: The Wendy's Company
Category: Best of Social Media
Points: 90.00
Michael CeraVe
Agency: Ogilvy PR / New York
Client: CeraVe
Category: Best of Creative Effectiveness
Points: 90.00
Introducing Immersive Video on Apple Vision Pro
Agency: Apple Marcom + TBWA\Media Arts Lab / Los Angeles
Client: Apple
Category: Best of Experiential & Immersive
Points: 90.00
Spreadbeats
Agency: FCB / New York
Client: Spotify
Category: Best of Creative Use of Data
Points: 90.00
Heinz Mustard X Mustard
Agency: The Kitchen North America + Cashmere
Client: Kraft Heinz Mustard
Category: Best of Brand-Side / In-House
Points: 90.00
Voice 2 Diabetes
Agency: Klick Health / Toronto
Client: KVI Brave Fund INC
Category: Best of Pharma
Points: 90.00
Spreadbeats
Agency: FCB / New York
Client: Spotify
Category: Best of Moving Image Craft & Production
Points: 90.00
Other Hand
Agency: Goodby Silverstein & Partners
Client: Cheetos
Category: Best of Integrated / Omnichannel
Points: 90.00
Lap of Legends
Agency: FCB / New York + AB InBev - Michelob Ultra
Client: AB InBev / Michelob ULTRA
Category: Best of Creative Use of Technology
Points: 90.00
So Many Dicks
Agency: OBERLAND / New York + Office of Development & Design + e.l.f. Beauty
Client: e.l.f. Beauty
Category: Fusion Pencil
Points: 90.00
Thanks for Coke-Creating
Agency: VML / New York
Client: The Coca-Cola Company
Category: B2B Communications
Points: 45.00
Spreadbeats
Agency: FCB / New York
Client: Spotify
Category: Innovation / Execution in Design
Points: 45.00
Spreadbeats
Agency: FCB / New York
Client: Spotify
Category: Innovation / Use of Media in Design
Points: 45.00
Spreadbeats
Agency: FCB / New York
Client: Spotify
Category: Innovation / Execution in Branded Entertainment
Points: 45.00
The Final Exam
Agency: Energy BBDO / Chicago + Webcore Games + Flutu Music + Druid Creative Gaming
Client: Change The Ref
Category: Games / Gaming
Points: 45.00
Submerged
Agency: Apple Marcom + TBWA\Media Arts Lab / Los Angeles
Client: Apple
Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Points: 45.00
Lap of Legends
Agency: FCB / New York + AB InBev - Michelob Ultra
Client: AB InBev / Michelob ULTRA
Category: Craft / Use of Technology
Points: 45.00
Wendy's Enters The Chat
Agency: VML / Kansas City + The Wendy's Company / Dublin OH
Client: The Wendy's Company
Category: Social Channel / Single Platform
Points: 45.00
Nutter Butter, You Good?
Agency: Dentsu Creative / New York
Client: Mondelēz International / Nutter Butter
Category: Social Channel / Single Platform
Points: 45.00
Wendy's Enters The Chat
Agency: VML / Kansas City + The Wendy's Company / Dublin OH
Client: The Wendy's Company
Category: Use of Humor
Points: 45.00
Address Change
Agency: LG2 / Quebec + Dans La Rue + Circonflex + OKOK
Client: Dans La Rue
Category: Social Media for Good
Points: 45.00
The Final Exam
Agency: Energy BBDO / Chicago + Webcore Games + Flutu Music + Druid Creative Gaming
Client: Change The Ref
Category: Public Relations for Good
Points: 45.00
Spreadbeats
Agency: FCB / New York
Client: Spotify
Category: Digital & Online / Email & Newsletters
Points: 45.00
Voice 2 Diabetes
Agency: Klick Health / Toronto
Client: KVI Brave Fund INC
Category: Innovation / New Ideas in Direct Marketing
Points: 45.00
Voice 2 Diabetes
Agency: Klick Health / Toronto
Client: KVI Brave Fund INC
Category: Digital & Online / Websites & Mobile
Points: 45.00
Spreadbeats
Agency: FCB / New York
Client: Spotify
Category: Craft / Use of Technology
Points: 45.00
Michael CeraVe
Agency: Ogilvy PR / New York
Client: CeraVe
Category: Creative Effectiveness / Beauty / Cosmetics / Toiletries / Personal Care
Points: 45.00
Introducing Immersive Video on Apple Vision Pro
Agency: Apple Marcom + TBWA\Media Arts Lab / Los Angeles
Client: Apple
Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Points: 45.00
Lap of Legends
Agency: FCB / New York + AB InBev - Michelob Ultra
Client: AB InBev / Michelob ULTRA
Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Points: 45.00
Introducing Immersive Video on Apple Vision Pro
Agency: Apple Marcom + TBWA\Media Arts Lab / Los Angeles
Client: Apple
Category: Innovation / Execution in Experiential & Immersive
Points: 45.00
Spreadbeats
Agency: FCB / New York
Client: Spotify
Category: Innovation / Execution in Experiential & Immersive
Points: 45.00
Submerged
Agency: Apple Marcom + TBWA\Media Arts Lab / Los Angeles + The Sweetshop
Client: Apple
Category: Craft / Art Direction
Points: 45.00
The Final Exam
Agency: Energy BBDO / Chicago + Webcore Games + Flutu Music + Druid Creative Gaming
Client: Change The Ref
Category: Innovation / Use of Media in Experiential & Immersive
Points: 45.00
Spreadbeats
Agency: FCB / New York
Client: Spotify
Category: Data Visualization / Dynamic / Responsive
Points: 45.00
Lap of Legends
Agency: FCB / New York + AB InBev - Michelob Ultra
Client: AB InBev / Michelob ULTRA
Category: Use of Technology
Points: 45.00
Thanks for Coke-Creating
Agency: VML / New York
Client: The Coca-Cola Company
Category: Billboards & Transit / Series
Points: 45.00
Recycle Me
Agency: Ogilvy / New York
Client: The Coca-Cola Company
Category: Craft / Art Direction
Points: 45.00
Client:
AB InBev / Michelob ULTRA
Title:
From Beer to Entertainment
Category:
Penta Pencil
Award:
2025 Penta Pencil Penta Pencil
Points:
150.00
Client:
Spotify
Title:
Spreadbeats
Category:
Best of Show
Award:
2025 Best of Show Best of Show Pencil
Points:
135.00
Client:
Spotify
Title:
Spreadbeats
Category:
Best of Branded Entertainment
Award:
2025 Branded Entertainment Best of Discipline Pencil
Points:
90.00
Client:
The Wendy's Company
Title:
Wendy's Enters The Chat
Category:
Best of Social Media
Award:
2025 Social Media Best of Discipline Pencil
Points:
90.00
Client:
Spotify
Title:
Spreadbeats
Category:
Best of Direct Marketing
Award:
2025 Direct Marketing Best of Discipline Pencil
Points:
90.00
Client:
CeraVe
Title:
Michael CeraVe
Category:
Best of Creative Effectiveness
Award:
2025 Creative Effectiveness Best of Discipline Pencil
Points:
90.00
Client:
Apple
Title:
Introducing Immersive Video on Apple Vision Pro
Category:
Best of Experiential & Immersive
Award:
2025 Experiential & Immersive Best of Discipline Pencil
Points:
90.00
Client:
Spotify
Title:
Spreadbeats
Category:
Best of Creative Use of Data
Award:
2025 Creative Use of Data Best of Discipline Pencil
Points:
90.00
Client:
Kraft Heinz Mustard
Title:
Heinz Mustard X Mustard
Category:
Best of Brand-Side / In-House
Award:
2025 Brand-Side / In-House Best of Discipline Pencil
Points:
90.00
Client:
KVI Brave Fund INC
Title:
Voice 2 Diabetes
Category:
Best of Pharma
Award:
2025 Pharma Best of Discipline Pencil
Points:
90.00
Client:
Spotify
Title:
Spreadbeats
Category:
Best of Moving Image Craft & Production
Award:
2025 Moving Image Craft & Production Best of Discipline Pencil
Points:
90.00
Client:
Cheetos
Title:
Other Hand
Category:
Best of Integrated / Omnichannel
Award:
2025 Integrated / Omnichannel Best of Discipline Pencil
Points:
90.00
Client:
AB InBev / Michelob ULTRA
Title:
Lap of Legends
Category:
Best of Creative Use of Technology
Award:
2025 Creative Use of Technology Best of Discipline Pencil
Points:
90.00
Client:
e.l.f. Beauty
Title:
So Many Dicks
Category:
Fusion Pencil
Award:
2025 Fusion Pencil Fusion Pencil
Points:
90.00
Client:
Spotify
Title:
Spreadbeats
Category:
B2B Communications
Award:
2025 Design Gold Pencil
Points:
45.00
Client:
The Coca-Cola Company
Title:
Thanks for Coke-Creating
Category:
B2B Communications
Award:
2025 Design Gold Pencil
Points:
45.00
Client:
Spotify
Title:
Spreadbeats
Category:
Innovation / Execution in Design
Award:
2025 Design Gold Pencil
Points:
45.00
Client:
Spotify
Title:
Spreadbeats
Category:
Innovation / Use of Media in Design
Award:
2025 Design Gold Pencil
Points:
45.00
Client:
Spotify
Title:
Spreadbeats
Category:
Craft / Animation
Award:
2025 Design Gold Pencil
Points:
45.00
Client:
Spotify
Title:
Spreadbeats
Category:
Craft / Art Direction
Award:
2025 Design Gold Pencil
Points:
45.00
Client:
Spotify
Title:
Spreadbeats
Category:
B2B Communications
Award:
2025 Branded Entertainment Gold Pencil
Points:
45.00
Client:
Spotify
Title:
Spreadbeats
Category:
Innovation / Execution in Branded Entertainment
Award:
2025 Branded Entertainment Gold Pencil
Points:
45.00
Client:
Change The Ref
Title:
The Final Exam
Category:
Games / Gaming
Award:
2025 Branded Entertainment Gold Pencil
Points:
45.00
Client:
Apple
Title:
Submerged
Category:
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Award:
2025 Branded Entertainment Gold Pencil
Points:
45.00
Client:
AB InBev / Michelob ULTRA
Title:
Lap of Legends
Category:
Craft / Use of Technology
Award:
2025 Branded Entertainment Gold Pencil
Points:
45.00
Client:
The Wendy's Company
Title:
Wendy's Enters The Chat
Category:
Social Channel / Single Platform
Award:
2025 Social Media Gold Pencil
Points:
45.00
Client:
Mondelēz International / Nutter Butter
Title:
Nutter Butter, You Good?
Category:
Social Channel / Single Platform
Award:
2025 Social Media Gold Pencil
Points:
45.00
Client:
The Wendy's Company
Title:
Wendy's Enters The Chat
Category:
Use of Humor
Award:
2025 Social Media Gold Pencil
Points:
45.00
Client:
Dans La Rue
Title:
Address Change
Category:
Social Media for Good
Award:
2025 Social Media Gold Pencil
Points:
45.00
Client:
Spotify
Title:
Spreadbeats
Category:
Digital & Online
Award:
2025 Public Relations Gold Pencil
Points:
45.00
Client:
Spotify
Title:
Spreadbeats
Category:
B2B Communications
Award:
2025 Public Relations Gold Pencil
Points:
45.00
Client:
Change The Ref
Title:
The Final Exam
Category:
Public Relations for Good
Award:
2025 Public Relations Gold Pencil
Points:
45.00
Client:
Spotify
Title:
Spreadbeats
Category:
Digital & Online / Email & Newsletters
Award:
2025 Direct Marketing Gold Pencil
Points:
45.00
Client:
KVI Brave Fund INC
Title:
Voice 2 Diabetes
Category:
Innovation / New Ideas in Direct Marketing
Award:
2025 Direct Marketing Gold Pencil
Points:
45.00
Client:
KVI Brave Fund INC
Title:
Voice 2 Diabetes
Category:
Digital & Online / Websites & Mobile
Award:
2025 Direct Marketing Gold Pencil
Points:
45.00
Client:
Spotify
Title:
Spreadbeats
Category:
B2B Communications
Award:
2025 Direct Marketing Gold Pencil
Points:
45.00
Client:
Spotify
Title:
Spreadbeats
Category:
Craft / Use of Technology
Award:
2025 Direct Marketing Gold Pencil
Points:
45.00
Client:
CeraVe
Title:
Michael CeraVe
Category:
Creative Effectiveness / Beauty / Cosmetics / Toiletries / Personal Care
Award:
2025 Creative Effectiveness Gold Pencil
Points:
45.00
Client:
Apple
Title:
Introducing Immersive Video on Apple Vision Pro
Category:
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Award:
2025 Experiential & Immersive Gold Pencil
Points:
45.00
Client:
AB InBev / Michelob ULTRA
Title:
Lap of Legends
Category:
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Award:
2025 Experiential & Immersive Gold Pencil
Points:
45.00
Client:
Spotify
Title:
Spreadbeats
Category:
B2B Communications
Award:
2025 Experiential & Immersive Gold Pencil
Points:
45.00
Client:
Apple
Title:
Introducing Immersive Video on Apple Vision Pro
Category:
Innovation / Execution in Experiential & Immersive
Award:
2025 Experiential & Immersive Gold Pencil
Points:
45.00
Client:
Spotify
Title:
Spreadbeats
Category:
Innovation / Execution in Experiential & Immersive
Award:
2025 Experiential & Immersive Gold Pencil
Points:
45.00
Client:
Apple
Title:
Submerged
Category:
Craft / Art Direction
Award:
2025 Experiential & Immersive Gold Pencil
Points:
45.00
Client:
Change The Ref
Title:
The Final Exam
Category:
Innovation / Use of Media in Experiential & Immersive
Award:
2025 Experiential & Immersive Gold Pencil
Points:
45.00
Client:
Spotify
Title:
Spreadbeats
Category:
Data Visualization / Dynamic / Responsive
Award:
2025 Creative Use of Data Gold Pencil
Points:
45.00
Client:
Spotify
Title:
Spreadbeats
Category:
B2B Communications
Award:
2025 Creative Use of Data Gold Pencil
Points:
45.00
Client:
AB InBev / Michelob ULTRA
Title:
Lap of Legends
Category:
Use of Technology
Award:
2025 Creative Use of Data Gold Pencil
Points:
45.00
Client:
The Coca-Cola Company
Title:
Thanks for Coke-Creating
Category:
Billboards & Transit / Series
Award:
2025 Out of Home Gold Pencil
Points:
45.00
Client:
The Coca-Cola Company
Title:
Recycle Me
Category:
Craft / Art Direction
Award:
2025 Out of Home Gold Pencil
Points:
45.00
